Video 1
This video starts off showing a teenage driver in the car with her friends. She receives a text from her mom and as she goes to answer it she swerves into the other lane. Before her car comes in contact with another car carrying a mother and her children, time freeze. At this point both drivers step out of their vehicles and carry on a conversation about how the teenager wasn't paying attention. It ends by the teen saying "It was supposed to be a quick text, I'm so sorry". The two cars crash and up pops a screen saying "Don't text and drive."
Although this video is directed towards teens, I don't think they will fully grasp how serious texting and driving is because of the way this ad was presented. A lot of teenagers believe that they wont get into an accident, its the thought of "this cant/wont happen to me". This video has many instances where it appeals to pathos, such as when the teen gets back in her car and looks around at her friends and the mother with her children, both knowing the unfortunate ending.
The video is very upsetting, but it gives an insight as to what the two people involved in the crash would say if they could freeze time the moment before impact. I believe that it wont fully get through to teenagers because of the fact that they stopped time and it seems so unrealistic in nature.
Video 2
This video starts off showing a teenage driver in the car with her friends on what looks to be in a suburban-type area. Going to answer a text she received, she unknowingly she runs a stop sign and is struck by a large truck. The small car is crushed during the impact and goes on to flip multiple times before coming to a stop. While the car is being tossed around, the viewer gets a view of the graphic and detrimental nature of what happens when you are hit with that amount of force.
I believe the graphic nature of this PSA appeals to pathos and really draws teenagers in. By showing an average group of friends being struck by a large truck and being tossed around like ragdolls, it can show just how dangerous texting and driving can be which I think is what was lacking in the previous video.
The PSA argues that if you're texting your not really driving. This is a false statement because technically you are still in control of a moving vehicle, the only difference is that whilst texting you don't have your undivided attention on the road, thus making you more vulnerable to crashing.
Video 3
The video begins with a teenage girl typing a letter to her parents after she has been killed in a car accident. She tells her parents how sorry she is for letting them down and tells them to warn others about driving while distracted. She goes on to say that it takes two seconds to turn off a cell phone, but less than two seconds for a fatal accident to occur. The scene in the beginning where it shows pieces of the girls childhood really appeals to pathos because when someone has passed, we tend to hold onto those memories through keeping childhood items or even items that remind you of them. Also the scene with the bloody hand hanging out of the car has a strong pull on the heartstrings and is used to put into realization what happens when you drive distracted. The video argues that if you drive distracted you put yourself at risk for crashing and causing significant emotional pain to those closest to you. This is a good technique they used because typically one doesn't want to hurt the people closest to them.
Video 4
The video starts off showing a mom and her young son driving to a place that is later revealed to be a funeral for the father. The little boy carries his fathers casket to his grave and is shown crying with his mother as they lower it into the ground. The little boy is then shown sitting in a chair looking at old videos of his family on a cracked phone screen; the crack in the screen implies that it was his fathers phone. The video suggests that the father was killed by an impact with someone who was texting and driving. It appeals to ethos by playing on a persons sense of sorrow and regret due to the loss of a loved one. The video argues that if you text and drive, you could kill a little boy's father and you could bring sorrow and grief upon his family.
This video starts off showing a teenage driver in the car with her friends. She receives a text from her mom and as she goes to answer it she swerves into the other lane. Before her car comes in contact with another car carrying a mother and her children, time freeze. At this point both drivers step out of their vehicles and carry on a conversation about how the teenager wasn't paying attention. It ends by the teen saying "It was supposed to be a quick text, I'm so sorry". The two cars crash and up pops a screen saying "Don't text and drive."
Although this video is directed towards teens, I don't think they will fully grasp how serious texting and driving is because of the way this ad was presented. A lot of teenagers believe that they wont get into an accident, its the thought of "this cant/wont happen to me". This video has many instances where it appeals to pathos, such as when the teen gets back in her car and looks around at her friends and the mother with her children, both knowing the unfortunate ending.
The video is very upsetting, but it gives an insight as to what the two people involved in the crash would say if they could freeze time the moment before impact. I believe that it wont fully get through to teenagers because of the fact that they stopped time and it seems so unrealistic in nature.
Video 2
This video starts off showing a teenage driver in the car with her friends on what looks to be in a suburban-type area. Going to answer a text she received, she unknowingly she runs a stop sign and is struck by a large truck. The small car is crushed during the impact and goes on to flip multiple times before coming to a stop. While the car is being tossed around, the viewer gets a view of the graphic and detrimental nature of what happens when you are hit with that amount of force.
I believe the graphic nature of this PSA appeals to pathos and really draws teenagers in. By showing an average group of friends being struck by a large truck and being tossed around like ragdolls, it can show just how dangerous texting and driving can be which I think is what was lacking in the previous video.
The PSA argues that if you're texting your not really driving. This is a false statement because technically you are still in control of a moving vehicle, the only difference is that whilst texting you don't have your undivided attention on the road, thus making you more vulnerable to crashing.
Video 3
The video begins with a teenage girl typing a letter to her parents after she has been killed in a car accident. She tells her parents how sorry she is for letting them down and tells them to warn others about driving while distracted. She goes on to say that it takes two seconds to turn off a cell phone, but less than two seconds for a fatal accident to occur. The scene in the beginning where it shows pieces of the girls childhood really appeals to pathos because when someone has passed, we tend to hold onto those memories through keeping childhood items or even items that remind you of them. Also the scene with the bloody hand hanging out of the car has a strong pull on the heartstrings and is used to put into realization what happens when you drive distracted. The video argues that if you drive distracted you put yourself at risk for crashing and causing significant emotional pain to those closest to you. This is a good technique they used because typically one doesn't want to hurt the people closest to them.
Video 4
The video starts off showing a mom and her young son driving to a place that is later revealed to be a funeral for the father. The little boy carries his fathers casket to his grave and is shown crying with his mother as they lower it into the ground. The little boy is then shown sitting in a chair looking at old videos of his family on a cracked phone screen; the crack in the screen implies that it was his fathers phone. The video suggests that the father was killed by an impact with someone who was texting and driving. It appeals to ethos by playing on a persons sense of sorrow and regret due to the loss of a loved one. The video argues that if you text and drive, you could kill a little boy's father and you could bring sorrow and grief upon his family.